ZhuanZhuan Group Logistics Packaging Upgrade

2020年，随着转转战略调整，公司更加聚焦手机及数码3c的二手交易，强调官方质检与严选品质，并希望能将官方严选商品与C2C商品拉开区别。

为了能强化官方严选商品的品质感，拉开严选商品与C2C商品的区别，同时助力严选商品的获客和订单增长。设计团队联合品牌团队对官方严选商品的物流包装进行了升级。

物流包装常常被人忽略，但却直接关系着消费者的购买体验和品牌印象，是产品交付环节中非常重要的一环。我们希望看到转转严选物流盒的人，不仅能感受到严选商品的品质感和差异化，同时能对他们完成一次品牌传播。让他们看到转转，了解转转。带着这个目标，我们思考，物流盒能否成为一个品牌广告的载体？在完成业务诉求的同时，完成一次品牌传播。

In 2020, with the strategic adjustment of ZhuanZhuan Group, the company focuses more on the second-hand transactions of cell phones and digital 3c, emphasizing the official quality inspection and strictly selected quality, and hopes to differentiate the official strictly selected goods from C2C goods.

In order to strengthen the sense of quality of the official strictly selected goods, and to differentiate the strictly selected goods from C2C goods, as well as to help the customer acquisition and order growth of the strictly selected goods. The design team, together with the brand team, upgraded the logistics packaging of the official strictly selected goods.

Logistics packaging is often overlooked, but it is directly related to consumers' purchasing experience and brand impression, and is a very important part of the product delivery process. We hope that people who see the logistics box of the strict selection will not only feel the sense of quality and differentiation of the strict selection goods, but also complete a brand communication for them. We want them to see and understand the product. With this goal in mind, we thought, can the logistics box become a carrier for brand advertising? While completing the business appeal, we also completed a brand communication.

物流盒展示

Logistics box display

手机盒展示

Cell phone box display

物流盒包装爆炸图

Exploded view of logistics box packaging

市面上大部分物流盒样式

Most of the logistics box styles on the market

品牌设计是一个完善的系统性表达，即使是一个小小的物流盒设计，我们也希望从商业价值思考，打破常规。在我们一次次对设计的苛求中，让越来越多的消费者认识转转，了解转转，使用转转，喜欢转转，依赖转转！

Brand design is a perfect systematic expression, even a small logistics box design, we hope to think from the business value and break the routine. In our demanding design, we want more and more consumers to know, understand, use, like and rely on ZhuanZhuan Group!

视觉总监 | 单鹏赫
项目负责 | @花乾华