La Munir is a beauty academy that offers medical aesthetic cosmetics. We have developed the overall branding, including the logo, colours, typography, graphic motif, applications and guidelines. La Munir is named after the most romantic language in the world, French, which La means 'the' in feminine form and Munir means 'to provide.' In combination, it implies providing ideal skin solutions, and the logo is expressed by connecting La and Munir with a concise line, inspired by the chemical compound.
The slogan has a minimalistic line between 'Experience' and 'Infinite Potential' to sustain the premium spa's clean and calm mood. Under the slogan of 'Experience Infinite Potential,' La Munir focuses only on skin perfection through high-quality products with aesthetic design. We have thoughtfully considered the slogan reflecting its expansion of the product lines and customer's infinite potential to improve their skin conditions.
La Munir's brand colour uses minimum colours of beige, dark gray and white, inspired by a warm clinic that glows customers' skin. A beige expresses a smooth, flawless skin, and gray represents a scientific laboratory mood, while white represents a pure cream texture to deliver a premium and minimal feeling.
We have developed a contemporary medical design with a unique chemical structure motif. Each geometric shape has meaning based on the keywords that define La Munir: Warmth, Laboratory, Wellness, Minimal, Premium, Simplicity, and Self-love.
The graphic motif combines geometric shapes and infinite lines formed by keywords expressing La Munir in a minimalistic way. It can be used flexibly according to the characteristics of the applied medium and the usage environment.