Stillbirth still effects six parents a day in Australia. 
'Still six lives' was created to bring awareness and de stigmatise the topic and ultimately change that number. It ran as online content, Film, PR, and social media.

Top 40 campaigns of 2021 in the Global SABRE Awards.
Gold in the Cause Related Marketing category.
Platinum SABRE award for best in show. 

Still Six Lives secured 250 pieces of earned coverage across tier one news, women’s lifestyle websites and nationwide radio stations, reaching a potential audience of 73.2 million. Since the launch of the campaign, we have reached over 100,000 people through digital channels as well.

Creative ideation and direction
PR and social media
Content creation
Influencer engagement and management
Media relations
Campaign strategy
Still Six Lives
Published:

Still Six Lives

Published:

Creative Fields