The owners of Bethel Cleaning requested a polished, modern brand identity for their urban cleaning service. The comprehensive brand development included the design of a landing page website, logos & marks, promotional graphics & ad pieces, print templates, and coordinating merchandise.

The brand identity evolved around the Bethel glyph, a stylized symbol based on the proto-literate pictograph for the letter 'B' inspired by the Hebrew name Bethel, meaning "House of God." The glyph frames an urban icon as a window or shelter, harkening to the timeless comfort and hospitality offered by a truly safe & welcoming personal space.

The brand's fresh, contemporary look employs suitably "clean" design, and bold monochrome contrast with highlights of earth tones and gold, for wide practical application.

CUSTOM SOCIAL MEDIA GRAPHICS

PRINT & MERCHANDISE SAMPLER: Kit includes business cards, flyers, gift certificates, and promotional item designs.