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    ATL launch for bing.com
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BING LIVE SEARCH TV BREAK

Channel 4 Strategic Sales created two very special, innovative ad breaks in partnership with Microsoft's new search engine, Bing. Channel 4 has invited other advertisers to take part in the break and allow Bing to run a search on them 'as live' in their commercials, creating a unique intelligent link between one advertiser on TV and another.

http://www.channel4sales.com/advertising/break_innovations/bing