Logo Rebranding
Final Fantasy XIII: Lightning Returns
This is a project I've been doing for over a while now. The logo for the new installment of FFXIII, the last of the trilogy, didn't appeal to me in any way compared to previous FF titles.
The reasons being:
- White background;
- White background;
- Final Fantasy font;
- Yoshitaka Amano artwork.
Allow me to now explain. Firstly, the white background gives the logo a nice and clean reading, has always been a traditional key point in the logos throughout the series franchise.
Secondly, the franchise has its own type of font, which has been present in all of the previous games logos and box art. And lastly, Yoshitaka Amano has been (or was, I don't have information regarding this particular aspect) the illustrator for this game's franchise for years, all of the logos of the main games, including some spin-offs, have his artwork present.
Secondly, the franchise has its own type of font, which has been present in all of the previous games logos and box art. And lastly, Yoshitaka Amano has been (or was, I don't have information regarding this particular aspect) the illustrator for this game's franchise for years, all of the logos of the main games, including some spin-offs, have his artwork present.
Regarding the above mentioned, I created a set of alternative logos with the 3 main key points mentioned. But before showing them, I will be posting some pictures, the official logo for the game FFXIII: LR and previous logo for the viewer to make his or her own comparison, along with some notes.
This is the official logo for the game.
As you can see, some of the main keypoints mentioned previously aren't there.
Here are mostly all official logos from previous (and some future) games.
As you can clearly see now, you notice the white background, the FINAL FANTASY font and the artwork of Yoshitaka Amano as previously mentioned.
The official box art
Box art from previous games.
These are just examples.
Although I admit that some boxes feature the characters of the game, regardless, when I was first introduced to the franchise I had the logos, white background and Amano artwork.
These are just examples.
Although I admit that some boxes feature the characters of the game, regardless, when I was first introduced to the franchise I had the logos, white background and Amano artwork.
And now I present the logos I designed.
First of, we have the lettering with the FINAL FANTASY font mentioned. I decided to keep the same font for 'Lightning Returns' because I felt it, somehow, had to have a connection with the official logo.
About Lightning herself, I suck at drawing, especially trying to make look like Amano's artwork, so what I did was vectorize a few logos on Illustrator and take some bits and pieces and draw her. Her look is based on her new default outfit ( http://finalfantasy.wikia.com/wiki/List_of_Lightning_Returns:_Final_Fantasy_XIII_Garbs?file=Lightning_-_LRFFXIII.png )
About the colour pallette.. I had some issues, but I decided to go with red/crimson because of her outfit as well.
About the colour pallette.. I had some issues, but I decided to go with red/crimson because of her outfit as well.
As for these two, I think they are the ones that resemble the most the official logo, since I took the symbol as the main focus, while the previous two focused more on Lightning herself.
As for these last ones, I took the symbol present in the official logo as the main focus. In terms of colour, I decided to have a similar colour scheme to the surroundings as the symbol, I tried red to suit her outfit.
The vortex, if it can be called, that acts like an aura of energy provided by the souls that Lightning saves. That was the main idea behind this.
And now here are some box art examples:
On a final note, I found this project very invigorating due to the fact, as a person who wants to work on the area of graphic design, it serves as practise and learn more. As a FF fan, I think it could be the official logo of the game if it already didn't have one. I know these words sound very cocky, but I do think I really did a great job, not to mention I had fun doing it!
As for the disclaimer: I DO NOT OWN OR AM I ASSOCIATED WITH SQUARE-ENIX WHATSOEVER. This was a personal project to test myself.
Hope you enjoy and any constructive criticism is highly appreciated.
As for the disclaimer: I DO NOT OWN OR AM I ASSOCIATED WITH SQUARE-ENIX WHATSOEVER. This was a personal project to test myself.
Hope you enjoy and any constructive criticism is highly appreciated.
