RIMOWA is a world-leading manufacturer of premium high-tech suitcases. Since its foundation in 1898, RIMOWA has invariably stayed true to the key principles of quality and innovation. The company champions cutting-edge forms of media such as 3D animation and motion design in order to create authentic and refined advertising.
The Superdesigners studio collaborated with Sucuk & Bratwurst to develop a global marketing campaign for Rimowa's new suitcase models. As part of a new color variation program, Mars & Mercury are the two new upcoming tones for the Original Aluminum range of premium suitcases. The concept is all about continuous forward motion. As we’re moving, we go through open suitcases as if they were portals, beyond which we discover different worlds, one for each color. This combination relies on a vivid orange inspired by the landscape and atmosphere of Mars, whereas the deep elevated grey evokes the surface of Mercury.
RIMOWA SPACE CREW
RIMOWA MERCURY
RIMOWA MARS LOOP
STILLS AND SHORT ANIMATIONS
PROCESS VIDEO
