Zonneradar

For Wieckse beer we introduced Zonneradar (Sunradar).

Zonneradar.nl by Wieckse tells you exactly where and when you can enjoy the sun at different outdoor cafes. It’s a surprising and relevant platform for both the industry and consumers. Pub owners switched to Wieckse en masse to become part of the Zonneradar platform.

This brand utility uses its own network of weather stations and existing technology. The consumer was reached en masse via a TV, PR and online campaign, but also on-pack, in catering and in retail. New catering entrepreneurs were reached via a Zonneradar acquisition plan with a personal weather station and impactful Wieckse terrace clothing. Zonneradar created extra attention and traffic to the terraces of entrepreneurs.

Cannes Lions: Bronze in Mobile category for Zonneradar

Spinawards: Silver in interactive for Wieckse Witte Zonneradar

ADCN: three times shortlisted

Eurobest: Two times shortlisted