This project is meant to be more of an exercise in style supporting concept. Based on a simple sketch of the "Stay Focused" piece, I gathered characteristics to point out in order to become sucessful, simple reminding oneself to "Stay _______." The exercise was to select fonts, spacing and iconography to support the characteristic. I've enjoy the plain typography step of this project and like the results so far, but am having difficulty determining the final look of the graphics. The bottom image is a first round attempt at finalizing the project. All work was done in Illustrator with little to no conecptualizing.