ITC launched Mangaldeep "Treya", offering 3 fragrances in one pack, providing consumers variety & convenience for their daily worship. They approached us to design the Treya logo & product packaging that evokes "devotion".

Keeping in mind the devotional modern woman as the target audience for this product, we created a soft, feminine, yet unique logo for Treya.

We also created a 3-in-1 mnemonic denoting wisdom, prosperity & strength via devotional cues, which became a symbol for the brand.

Flowers, being a universal symbol of devotion, were used to denote devotion on the pack. Keeping in mind that the product would be launched pan-India, we used common flowers, not associated with any specific religion