Open from 2006 to 2010 in Chiado, the heart of Lisbon, and close to some must-see attractions like Largo do Carmo or Café Brasileira, The Wrong Shop! is a small store with a strong concept. Here you'll find gifts and souvenirs that are closely related to traditional Portuguese symbols and are inspired by a desire to break free from convention. Challenging the ordinary tourist shops, this store offers several playful and useful objects and gives them a new meaning by looking at each one in an unusual and original way. We can say that irony is the main strategy.

How Wrong can you be?