2020 Hyperbola branding video
Concept Development
Traditional industry in Taiwan has outstanding production values and includes superb technical support.
By coordinating our projects together, our main target is to recreate an upgraded image for Hyperbola.
We have customized a renewed brand image video for Hyperbola this year.
Inspired by our logo Double arc rainbow, we built a striking image that is comprised of 9 different colors.
Inspired by our logo Double arc rainbow, we built a striking image that is comprised of 9 different colors.
The nine colors represent each of the characters from the brand with bola ball.
The nine characters are:
1. Elasticity
2. Printing and weaving
3. Diversification and customization
4. Breathable and thin
5. Waterproof
6. Environmental protective
7. Windproof
8. Warmth retention
9. Moisture absorption and quick drying
2. Printing and weaving
3. Diversification and customization
4. Breathable and thin
5. Waterproof
6. Environmental protective
7. Windproof
8. Warmth retention
9. Moisture absorption and quick drying
台灣不欠缺技術，我們有很優秀的製作量能。
只是欠缺Branding的能力，這次Hyperbola提出與我們合作的計畫。
目的就是要讓品牌能夠讓人耳目一新。
所以今年我們為Hyperbola量身訂造了全新品牌形象影片，
主要發想為品牌LOGO的雙弧線彩虹打造的繽紛世界。
分別有代表著品牌的9種特性的彩色機構跟主要的BOLA球做互動。
9種特性分別為
(1.彈性、2.印花與織紋、3.多元化與客製化、4.透氣與輕薄、5.防水、6.環保、7.防風、8.保暖性、9.吸溼快乾)
1.彈性、2.印花與織紋、3.多元化與客製化、4.透氣與輕薄、5.防水、6.環保、7.防風、8.保暖性、9.吸溼快乾
(左上至右下)
Motion Design
Scene Design
Motionboard VS Final
Modeling
Work In Process
bolaball test
sketch
Client : Hyperbola
Production House : Muzixiii Studio 目子拾參創意
Director : 李芹羽 Amber Lee / 曹書睿 Ray Tsao
Storyboard Artist: 江美嫻 Ann Chiang / 鄭雅云 yayun cheng
3D Artist : 佟紹魁 Shaokuei Tong / 易鴻耀 Tom Yi / 江美嫻 Ann Chiang / 劉潁聲 Yingsheng Liu / 鄭雅云 yayun cheng
VFX Artist : 劉潁聲 Yingsheng Liu / 江美嫻 Ann Chiang
Compositing : 劉潁聲 Yingsheng Liu
Sound Mixing : 余昊益 Howie Yu
