HeartWorks
Branding | Marketing Materials
HeartWorks builds, tests, and delivers new therapies to cure congenital heart defects, giving patients and families the opportunity to live full, enriching lives.
As HeartWorks grew their research, outreach, and fundraising efforts, they needed a brand system that connected their mission and characteristics of the non-profit, to their patient/family communities and positioned them as the leaders they are in the research community.
The project goals included communicating the scientific aspect of the brand and the fundamental research it provides without feeling overly clinical. Also, creating visuals that support the trust-based relationships with donors, and medical institutions to ensure valuable research will continue. Finally, as the name explains, congenital heart defects begin treatment in infancy for patients. They cause lifelong complications at this time and as a patient ages they encounter new obstacles that HeartWorks also wishes to address. Because of this, the brand is also developed to connect and grow with the wide age range and types of people touched by congenital heart defects.
My Role Brand System, Infographic Design
