At the end of 2020, the Wordshop communications academy announced the new corporate identity. In 2021, the rebranding became one of the brightest and most provocative in the history of the academy. It was caused by transition to a blended learning format combining offline and online education.
The new corporate identity was created by the LINII branding agency in collaboration with Dmitry Kavka, an artist and graphic designer.
Dmitry created a peculiar alphabet that reflected the concept of the academy — «Change Your Head». It was such a provocative design that we had to strongly «calm down» the style by means of a minimalistic logo, an additional simple corporate font; sometimes we had to take the graphics into the background.
The new identity turned out to be bold, polarizing the audience to «really like / completely dislike». At the same time, the graphics looks very modern, and the design is laconic and clean. It is well received in all media, including gadgets.