Visual identity for PAX, São Paulo studio that works in areas such as architecture, design, scenography, art and teaching. The visual system developed reflects this multiplicity, and adapts to the environment in which it is inserted. The field of action, name of projects and concepts become complementary to the brand, creating a dynamic and unexpected relationship.

The use of the interrupted vertical bar allows the identity to appropriate a little used character, which reflects the ability to move between two areas apparently without connection. In this way, we achieve a graphic result very close to its original design even  the name of the brand is typed in messages, social networks or emails.