While all local beers evoke the Salento region, Birra Terrona tells a story of the south of Italy, of the terroni (southerners) to be exact.
Following the new brand identity, we have worked on the beers themselves, imagining them as a handful of stories of these lands or ‘Tales from the South’, a mix of cultures, customs, places and traditions that can only be found here in the south.
The labels tell these tales through colours and abstract patterns that represent the elements of each story. The graphic approach is fresh, unconventional and in stark contrast with the themes portrayed, which often reflect tradition and antiquity. They won’t go unnoticed on the fridge shelves
