NCI Donation Campaign (Lessa Shayef/a)

Creative concept:
Bringing hope in sight.

We usually daydream of the things we wish to come true, we visualize our dreams vividly as if we are living them from the smallest to the most important detail.
Cancer patients have their own dreams too, they dream to be cured and survive their cancer journey so they get the chance to share special remarkable moments with their family, friends and special ones.
Client: NCI (National Cancer Institute)
Agency:
Synergy​​​​​​​
Creative Director: Peter Nabil
Creative: Mahmoud Salama
Stylist & First Assistant Director: Anfal Ramadan
Make-up Artist & Second Assistant Director: Neama Soliman
Art Director & Finalizer: Omarr Ayman
Photography: Omar Shash
Retoucher: Mahmoud Hamed
Props Master: Alaa El Beesy


NCI Donation Campaign (Lessa Shayef/a)
Published: