A corporate identity study had to be carried out for Aqua Kids World, which provides swimming training to all children from 0-3 months old to 13 years old. While preparing our works, we set out from the idea that babies live in a water reservoir in their mother's womb and learn to swim instinctively in this process. In this context, we have prepared designs inspired by the bond and sense of trust between mother and child for Aqua Kids World, which aims to develop this ability learned in the womb. Orange, which accelerates metabolism and gives courage and confidence in our corporate identity studies; and yellow which is color of hope are used in the corporate identity study. With the authoritative blue, we gathered the trainers in the same cluster, just like the water that holds life, symbolizing the hidden blue and calmness.While creating the typography, we asked the children of volunteer families to write Aqua Kids World. We have created a 'children's font' that can learn the decision of how children will feel happy in a place, determine the font that is closest to their psychology and establish an organic connection on it. We ensured that Aqua Kids World provides a sense of safety, calmness and health to all children.