Once we graduate high school and select a college, we’re expected to choose a major that will dictate our path for the rest of our lives. Our education system is highly focused on the rational development of students, but does almost nothing to develop their emotional intelligence or understanding of themselves.
After nearly two years of research, designing and building the model, we launched YouSchool—aimed at helping inspire and guide teens and young adults get to know themselves inside and out so they’re able to confidently take charge of the next phase of their lives. Through a focused eight week curriculum, that includes a range of engaging and interactive exercises navigated and facilitated by YouSchool’s certified Guides, students discover who they are, what inspires them, what’s holding them back and most importantly, how to turn the information they learn into a life designed by them, for them.
We designed the brand to stand out from the sea of traditional education, textbooks and notebooks by elevating common classroom elements to a modern and focused design. Wide-ruled notebook paper, bright colors, hand-drawn elements and iconic photography create a playful and bright aesthetic for the brand. The design connects with young people while presenting information in a straightforward, easy to understand format.
