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Abel Bsenye - Advertising
A massive blast rocked Beirut, on 4 August 2020. A mushroom like explosion was responsible 
for leaving hundreds of families homeless and have taken hundreds of lives and left thousands injured. Such a blast left the port area in devastation. Shop fronts were damaged, shattered windows and wrecked cars covered the city.
The phrase “Abel Bsenye” (A Second Before), which is commonly used among Lebanese people, was inspired by the timing of the explosion. In just a second, people lost their homes, businesses, buildings, and lives. Lebanese citizen’s life before the explosion was completely different 
than after it.
In a second, a part of Beirut and its people vanished from the map, and not only were they affected physically, however, they were also traumatized mentally. These people woke up that morning 
as if it was a normal day just like the one before, however, they did not know that in just a second, their lives could change completely. The blast sucked the oxygen out of the city and its people.
The first online campaign is an instagram filter which would let the users share their personal story; what were they doing a second before. What happened with these people is something they would never forget and sharing it with others while using the “Abel Bsenye” filter would not only help them talk about it, however, this would promote the campaign more which would lead to more people knowing about this NGO and their initiative.
The second online campaign is a YouTube ad. One at the beginning of the video and one 
in the middle. The first ad is just a few seconds where a person would say where they were 
a second before the explosion. The second part of the ad would be a black screen for one second and then a text would appear raising awareness about the explosion and its aftermath.
Abel Bsenye - Advertising
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Kitina Matar

Abel Bsenye - Advertising

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