IKEA CHANGED THE WAY THEY PRODUCE, PACKAGE AND TRANSPORT THEIR KITCHENS, AND AS A RESULT LOWERED THE PRICES FOR THE CUSTOMER. THEY NEEDED A HIGH IMPACT ONLINE BANNER TO SPREAD THE WORD. DUTCH RODGER FOR TAXI EUROPE, CONVINCED IKEA TO ASSIGN THEIR ICONIC MANUAL MAN TO TELL THE STORY. AND: FOR THE FIRST TIME EVER IKEA OFFICIALLY APPROVED BRINGING HIM TO LIFE.
facts & figures
The animation only ran for one day on Holland’s most popular news website. Unusually for a big in your face take-over banner, it got amazing reactions on Twitter and Facebook.
concept sketches
walkthrough
additional credits: Maarten van Huijstee (strategy), Rik Eysink Smeets (art), Nick van Beijnen (art)
 
 
 
 
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THANKS FOR YOUR APPRECIATION.
 
V