Carole Dubu's profile

SHABBY CHIC PAPER MIX

Shabby Chic Paper Mix are single notebooks, entirely handcrafted. 

The covers are silkscreened and the central part consist of mixed papers, both vintage and new, gathered from different sources. I designed the logo in a diamond shape to enhance the notion of rarity and printed it as stickers for the practicality. The logo is proportional to the patterns to keep the compositions balanced throughout the formats.

8 basic patterns have been designed for the covers. Paired by twos, they allow 112 permutations, depending on the chosen alignements... multiplied by an infinity of color combinations. 
It results in a very distinctive identity with a single piece feeling, while keeping the production simple and efficient, insuring the project's profitability.


The background pattern of the order slips ( in both print and digital versions ) is interchangeable. It results in an immediate authentification of its origin. A system which allows an accurate assessment of the profitable promotion points and the ratio of time elapsed before an effective order is placed by the customers. 

It's also useful to establish sales statistics and determine bestselling items.

SHABBY CHIC PAPER MIX
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SHABBY CHIC PAPER MIX

Published: