NAMING & BRANDING · MEDAJHON
American Grill
Naming & branding project, with logo design. The name arises from the fusion of two key words in this undertaking: "Medallion" of meat + "Jhonatan" (owner's name). "MEDA" + "JHON" = MEDAJHON.
He marketed and identified his products with the use of a little lightning bolt emoji.
He requested that the lighting bolt remain within the new brand identity. As it is a personal undertaking, and the owner wanted his name to be part of the project but without showing it explicitly, the lightning bolt was used to symbolize the first letter of his surname: "Sulas"
Standard typography was taken as a base, to later modify and adjust the different characters. In addition, the outline and the void of the letter "O" were used to generate a significant element that is related to the brand: The "O" is now the Medallion.
Brand Launch Poster: MedaJhon and Potato Ingots
Packaging pattern
