GOOD | UPWORTHY grew a following being one of the biggest megaphones for social good on the internet. The task: Combine their outspoken social stance with streetwear-inspired merch.
Timeline: during the r/WallStreetBets Gamestop meme boom,
GOOD wanted to capitalize on the anti Wall Street mentality in a humorous way.
CC 2021 KENZIE SZYMAREK