Brand Identity & Packaging
LazyLab is a brewery based in Brighton, brewing a variety of award winning IPA’s. Inspired by the West Coast and tropical vibes, LazyLab’s signature IPA’s are hoppy, full of flavour and packed with attitude. Simply put, a juice rave in a can.
Expect punchy, tantalising notes with a satisfying finish that will leave you wanting more. Each flavour is represented by a unique colour palette, illustrated character and abstract design that embodies the notes and vibes from drinking it. LazyLab makes beers that are to be enjoyed responsibly with mates, good music and food.
Crack a cold one, kick back and relax. Stay lazy.
*This is a personal project, if you like what you see or are interested in seeing this brand come to life, feel free to get in touch.