Visual Album Concept – LTR

album concept covers Creative Direction dj graphic design Music cover music video Poster Design edm lucasandsteve

Visual Album Concept

Dutch music producer and DJ-duo Lucas & Steve have past the 1 billion streams on their music. 2020 they released their first album "Letters to Remember". We were asked to create the visual album concept covering album cover, single covers, photo art direction, merchandise, lyric video, launch party VJ-visuals and writing, directing and producing the official music video.

The music is full of happiness and joy, giving a notion of freedom and rebellion while the lyrics were full of memories of young love and heart-pounding interactions. At the beginning the album was even going to called ”memories to remember” which explains Lucas & Steves vision and inspiration.

A road trip concept came naturally, with all the memories and experience it can hold and generate. All visual content is surrounded by this unwritten fictional story that anyone can relate to.

Visual Album Concept

Roadtrip moments where the key colour bright orange/red and the additonal blue symbolising vibrant and shading memories.

Merchandise Collection "LTR" (Letters To Remember)

Official Music Video "I Want It All"

Young Love. One room. One night. Nothing else matters. The story takes place on a road trip at a point where two strangers meet. Love struck immediately, knowing that it soon has to come to an end. We follow this memory of the one night they spend together. Part of the narrative is divided into both points of views, one of them in red the other one in blue. Red representing her view and blue representing his view.

Creative Direction & Art Direction: Acid and Marble

Director: Acid and Marble

Cinematographer: Viktor Annerstål

Producer: Acid and Marble

Production manager: Boris Vergara

Hair & Make Up: Elva Ahlbin

Style: Acid and Marble

Gaffer: Erik Hassel

Editor: Alex Eneroth & Acid and Marble

Colorist: Simona Molina Bravo

Talents: Vjosa Halili and Karl Svensson

Special thanks to Martin Sandin & Concepts d'Odeur