Vietnamese Hoo Hey How
The New Bầu Cua by Maztermind
Bầu Cua (Vietnamese version of Hoo Hey How) is a popular board game played in the South of Vietnam on Tet Holiday (Lunar New Year). We aim to create an upgraded version of the game with more durable materials and attractive illustration so it can as well be used as a new year gift or a souvenir.
The new Bầu Cua is foldable and comes in a giant red packet, representing the Vietnamese Tết culture of luck, fortune and joy. The package included a flattened paper dice set, red packets, Tết stickers.
Materials used: PU leather, paper.
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Illustration: C.T
Graphic Design: Quỳnh Anh Nguyễn
Art Direction/ Creative strategy: Kate Nguyễn
Product designer: Lê Dung
Photography: Chiron Dương, Kate Nguyễn
Product manager: East Cao
Production: Maztermind Production team
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Illustration: C.T
Graphic Design: Quỳnh Anh Nguyễn
Art Direction/ Creative strategy: Kate Nguyễn
Product designer: Lê Dung
Photography: Chiron Dương, Kate Nguyễn
Product manager: East Cao
Production: Maztermind Production team
Available for purchase here
