About
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The idea of doing a Tic Tac rebranding was born a few years ago, it was meant to be just a study and ended up becoming a much bigger personal project. Tic Tac is a brand that was part of my childhood and adolescence and I wanted to bring to this project, a new brand that was more current, lighter, cleaner and younger, a brand that could unfold into new products and be more present in people's daily lives.
The typography was designed inspired by the shape of Tic Tac candys, bringing a more smooth and fun look to the brand.
Thank you for watching!
