Clothing Attar: Thesis /Dissertation
Being part of the whole journey of birthing an idea until it materializes into a product that solves a problem for consumers, was what fueled this Thesis. The goal was to create a framework that highlights a journey that any company could follow from ideation to production or distribution of the product. Today it may now be viewed as the User-Centered Design approach.
My Thesis project was based on reverse engineering of colognes. I have always been interested in fashion and how creative people in this industry, manages to define what we wear, how we feel about ourselves and what is trendy or fashionable. Fragrances, perfumes, colognes and deodorants are a grouping that choose to dwell on.
Thesis statement
Discovering the journey of transforming an idea into a product in the Fashion Industry, focusing on creating a Fragrances as an example.
Discovering Phase
Discovering meant doing research and accumulating knowledge in the specific domain. I started reaching the history of where Fragrances originated from. This took me to the Mesopotamia era and all the documentations of the Egyptian Pharaohs and their exuberant luxurious lifestyles. It was stimulating to my brains how we as a human race has always been drown to the lovely thing of the world from ancient times. Fragrances were not an exception. My exploration in to the ancient history was very enlightening.
Contents of the Thesis
History
History of Fragrances
History of Bottle Design
Functionality Needs
Esthetics Needs
Technological Advancements
History of Branding
Evolution of the Fragrances
Social Impact and Status Symbolism
Present Branding
Examples
Discovery
Creating my own Fragrance
Brand Positioning
Target Market
Personas
Idealization
Formulations of the Fragrance notes
Generating ideas Sketches of the Bottles
Identity Design
Prototyping
Creating prototypes of the final idea
Testing
Reviews from potential consumers/ targeted market
Evaluations and iterations
Production
Production journey
Inputs and outputs of the processing
Marketing
Budgeting
Advertising
Implementation of the Branding Strategy
Touch points
Examples
Armani
Chanel
Givenchy
Conclusion
Findings and Overall answer to my initial Problem Question.
