Deeper - Identidade visual

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Sobre

A Deeper é uma agência de inovação e tecnologia que tem como principal objetivo ajudar startups a otimizarem o seu negócio. A empresa reúne o conhecimento aprofundado de mercado dos seus fundadores para poder criar soluções que irão ajudar os seus clientes a atingirem metas que não poderiam conseguir sozinhos. Para isso, a Deeper dispõe de metodologias que pretendem conectar startups, investidores e empresas já estabelecidas no meio corporativo.

About

Deeper is an innovation and technology agency whose main objective is to help startups optimize their business. The company gathers in-depth market knowledge from its founders to be able to create solutions that will support its customers to get goals that they could not achieve on their own. For this, Deeper has methodologies that intend to connect startups, investors and companies already established in the corporate environment.

Sage

“The person who decides to undertake gives up a lot. We want to take his hand, to say that we will be together, that we know the path he wants to follow and what his objective is and that we will help him in this” - Ricardo Zovaro (CEO & Founder).
Attributes: reliable, profound and professional.

Explorer

“We are a step for our client to go further, faster and easier where he can’t or doesn’t know how to go” - Thiago Figueiredo (Head of Digital / Innovation & Co-Founder).
Attributes: Adventurous, challenging and determined.

Creator

“We want to convey that we are passionate, fanatical about innovation” - Felipe Melo (Business Development & Co-Founder).
Attributes: Modern, futuristic, dare, creative, energetic and broad-minded.

Conceito

O koru é uma espécie de samambaia encontrada na Nova Zelândia que tem como característica os ramos enrolados em espiral e brotos que parecem ser contínuos. Para o povo Maori, essa planta tem como significado o recomeço. A sua escolha como forma de representar a Deeper se deve ao fato dela ter servido de inspiração para a criação da empresa, pois ela não somente simboliza um novo começo para os fundadores da empresa, mas também o nascimento contínuo de novas ideias, assim como o conhecimento aprofundado de mercado.

Concept

The koru is a species of fern found in New Zealand that features spiral-wound branches and shoots that appear to be continuous. For the Maori people, this plant has the meaning of a new beginning. His choice as a way of representing Deeper is due to the fact that it served as an inspiration for the creation of the company, as it not only symbolizes a new beginning for the company's founders, but also the continuous birth of new ideas and a deep market knowledge.