BirdSongs Garden Nursery
A Fresh New Visual Brand Identity Design
About
Birdsongs Garden Nursery is a small plant wholesaler and retailer based in the Poconos. They offer some of the finest deer resistant plants and shrubs. It was a brand new business named after the founders nickname. They were looking for a fresh new brand identity design that reflects the beauty of nature, the comfort and enjoyable experience of visiting the nursery. It also needed to show the quality and emphasize that the brand is focused on deer resistant plants and shrubs.
Design Approach
After an in-depth discussion, the project began with looking at other nursery brands in the area and how they visually present themselves. Most of them did not pay much attention to their brand identity or they looked more rustic and generic. This was a good opportunity to help BirdSongs stand out more. The next step was to begin sketching concepts for the design direction.
We needed to decide on the right symbol. We needed to consider the right species of bird as well as the style of rendering that represents the brand in the right way. We considered the Blue Jay as an option but the chosen bird was much warmer in color and fit the season. The brand has a sense of calmness but can also be described as caring, soothing and elegant. The bird symbol is based on the American Goldfinch which is a songbird that is commonly found in the Poconos in the spring and summertime. It spreads its wings gracefully with a light branch on its beak. The bird symbol was illustrated in a vintage style to give the logo a classic touch.
The Wordmark uses a customized version of Ariana Violeta which has a sense of visual playfulness and elegance. It was paired with Yeseva One to enhance the sense of balance. A tagline was also included to emphasize that they offer deer resistant plants and shrubs. The color scheme is derived from the tones of Black Eyed Susans which are deer resistant flowering plants. The tones help to evoke a sense of springtime or summer in the Poconos. Altogether the visual identity feels very warm and welcoming with a touch of elegance. It finely captures the environment, tone and seasons.
