BRANDBOOK MOJO CACO
Task
Create a brand book. Form and consolidate the main verbal, textual, narrative characteristics of the brand.
⁃ The main verbal, textual, narrative characteristics of the brand, TOV have been formed and fixed.
⁃ Structured brand design to bring the lines together
⁃ Communication strategy
⁃ Brand book in two languages for the convenience of the customer in communication in the international market
- Brand book in two versions: for publication, for internal use with additional information about the company