NIKEiD is a service provided by Nike allowing customers to customize shoes purchased from Nike. The customer becomes the designer as they change and add a personal look and feel to a selected item, in this case shoes.
I have taken the idea of NIKEiD and thought of how to make the consumer or viewer think of how it's his or her own product. After brainstorming and reasearching, I was inspired by the ice cream store Cold Stone Creamery. The inspiration took hold when I realized I could put any "toppings" on my ice cream. I then combined the idea of ice cream and shoes and this is what i came up with!
Webpage redesign, This page is mimicking and ice cream store. This page is a foreshadow of the creativity that can come from and individual by the following image.
The ice cream outcome.
This is a full spread geared towards women.