[EN]
Betelina is a women's clothing store, which aims to sell pieces of excellent quality in fabrics, well-modeled, comfortable and affordable clothing.
Bethelina transmits the AMANTE archetype to the public, and the visual attributes of the brand are:
Cheerful, elegant, discreet, fun and simple.
[EN]
The name “BETELINA” was born from a dream, which inspired us to work with these symbols:
The dream catcher, the flower, the Fibonacci sequence and the brightness (located in the center of the symbol) - which refers to what is beautiful, wonderful, “magical”, true and genuine.
The dream catcher, the flower, the Fibonacci sequence and the brightness (located in the center of the symbol) - which refers to what is beautiful, wonderful, “magical”, true and genuine.
[EN]
To emphasize the young and cheerful aspect of the brand, the solution was the choice that encourages joy and that resembles all types of environment, whether the city is the farm or the coast. We chose soft and slightly pleasant tones.
