Scott Hirsch CEO and entrepreneur is no stranger to content marketing. He has gained his expertise in digital marketing through trial and error and continuous learning.

Do’s and Don’ts of Digital Marketing per Scott Hirsch CEO

Content marketing is a great way to engage customers. However, many brands use the same approach to get different results. In 2021, successful brands have to find new ways to attract clients. 

Following one of the most challenging years for businesses worldwide, 2021 will bring new ideas that keep your enterprise moving forward.

Create content that appeals to everyday people: SEO is just one element of your marketing success. If you merely chase keywords based on searches, you’re missing out on the opportunity to provide real value with information your target customers need.

Addressing all buyer experience levels: Scott Hirsch and digital marketer has seen various companies repeat the same mistake. To close deals, you have to handle more than the top of the sales funnel. Some clients may have just started researching your product or service type. Providing detailed, honest information about what your product does and how it can improve prospective clients’ lives is also part of the journey you take with your customers. In 2021, address multiple levels of the sales life cycle.

Follow the data: Use top research methods, follow engagement stats on your page, and monitor all your pages’ performance.

Marketing Guru Scott Hirsch Suggests Avoiding These Practices

In 2021, avoid over-promotion. Your eCommerce content should focus on delivering value. It’s essential to nurture trust in prospective customers. You can do this by giving them the information they need to accomplish their goals.

Scott O Hirsch says that customers want to support brands that reflect their values—staying silent on significant issues such as social change could cause customers to abandon your brand. 

Instead, support well-chosen issues your client base cares about.

Marketers should not limit themselves in 2021. It would be best if you had more than a blog to draw in customers. Find out where your clients live online and reach out on social media and other platforms where you can conduct effective eCommerce campaigns. According to Scott Hirsch, podcasts, satellite radio, and other channels can expand your effective reach.

Scott O Hirsch is the CEO of Media Direct, a worldwide media solutions provider focused on connecting their clients to a targeted audience across multiple sales and distribution channels. An internationally recognized expert in digital marketing and analytics, Hirsch has been featured in Forbes, Entrepreneur, Fox Business, and The Huffington Post.