2021 KIA SOUL
We partnered with INNOCEAN & Kia to bring the 2021 Kia SOUL to the streets of Long Beach. Andrew Schneider directed the motion campaign, while photographer Lisa Linke shot the stills. We're super happy with the finished product, and the mid-year re-fresh for the vehicle. The red from the car really made the whole thing pop off of the city backdrop. Our wonderful talent, Carrie Bernans made it a super smooth day and were able to gather a full interior edit as well to showcase the cars different features.
Daylight savings can be a tough hurdle, but we used it to our advantage, and were able to capture both sunrise still shots, and night time photography all in one day. We hit 7 locations total in tandem with photography, which required quite a bit of pre production planning. But enough of the boring stuff -- onto the visuals!