Expand Technologies
This was a test-project I did for a client that wanted to have their website rebranded from head to toe. I had complete creative freedom over the entire website.
Below you will see some images from the finished concept as well as during the design process.
Some initial extremely roguh sketches I started with. The original base images are at the bottom.My enhanced versions are top. After establishing a concept, i moved onto the finalized logo version
Here the shape is stabilized. It reads better, has more breathing space and generally tilts more towards coding & programming than the original logo which tilted more towards auto tuning.
Finally I've worked the logo into the website. I've kept the overall flat look, but with a twist. Small subtle shadows here and there give the whole website more personality while reinforcing branding. Here you will see the 960 Gs overlay.
