Brief: Launch MUTEK Festival in Dubai (3-Day Event).
MUTEK is an international music festival headquartered in Montreal, dedicated to the dissemination and development of digital creativity in sound, music, and audio-visual art.
My Role: Creative Director & DOP
1. Promotional and Announcement Videos
2. Localized visual identity, inspired by sand and diamond-like objects (2 elements that represent Dubai), keeping in mind the festival's modern and electronic vision.
3. Design announcement ads to be used on social, digital and print.
4. Press/PR, Brochures, T-shirts and other Collaterals
5. Social Media Posts
6. Photographs
