Creativity, curiosity and community in Bali, Indonesia
Strategy, naming, brand identity, brand experience and pop-up store design for community-driven brand IT IS WHAT IS IT. Rendez-vous of creativity, curiosity and community in Bali.
The whole experience centers on the experience of curating and enhancing local creative communities. The brand attracts a diverse culture of creatives by hosting pop-up shops and collaborative launch parties with well established brands to offer a dynamic experience through art, design and music.
Organization and creative development In collaboration with Jaryd Adair
Photography by Maximillian Turner