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RED Product Design Centre : Redesign Sweaters & socks



RED Product Design Centre
Sweaters & socks

小红书产品实验室系列卫衣&袜子

TIME:2020.12

Inspiration & Theme | 灵感和主题

When the word of 'hello' flashed on the screen of the original 'Macintosh'; When the first shortcut was learned on Photoshop; And the first time when we pressed the shutter of Leica. We believe these wonderful moments must hit your heart so that we launched a program 'PRODUCT DESIGN CENTRE' to track back to the origin of product design. And let's forge ahead with the original heart..
The Xiaohongshu REDesign team launched the "RED PRODUCT DESIGN CENTRE" (RPDC) product laboratory series of clothing, let us move forward with the original heart.

当初代Macintosh的屏幕上闪过"hello"的字样,当打开Photoshop学会第一个快捷键,当第一次笨拙又雀跃地按下Leica的快门。我们相信这些小小瞬间也一定撞击过你的灵魂,因此我们启动了“产品设计中心”计划,以追溯到产品设计的起源。
小红书REDesign特别推出了"RED PRODUCT DESIGN CENTRE"(RPDC)产品实验室系列服饰,让我们一起怀着初心向前迈进。 


03 Packaging & Presentation|包装和呈现

The packaging uses PVC material to seal the bag, comes with a cool design sense label, and the captain of the radio wave potato is full of fun.

包装选用PVC材质封口袋,附赠潮酷设计感标签,还有趣味满满的电波薯队长。





Art Director 美术指导:Dora
Graphic Design 视觉设计:鸡蛋、小黑
Photography 摄影:Renee (RED studio)


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RED Product Design Centre : Redesign Sweaters & socks
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RED Product Design Centre : Redesign Sweaters & socks

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