David Procter's profile

Augustus Gloop and 3 Alfies

A series of illustrations and hand lettering for an 8 page spread in Broccoli and Brains Magazine focusing on how children view overweight peers. The article featured references to the 3 Alfies project where children were asked their opinions of 3 characters when presented to them in the same story. The overweight child was the least popular. The article also heavily referenced Roald Dahl's 'Charlie & the Chocolate Factory' and its famously overweight character Augustus Gloop. 
Augustus Gloop and 3 Alfies
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Augustus Gloop and 3 Alfies

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