Alchemy Equipment - Spring Clean
The aim of this campaign was too clear out end of season lines ready for the new season stock. The campaign was a play on the idea of Alchemy Equipment having a clean up and getting ready for the summer months. The colour palette was taken from the clothing range with the main focus being on the Pumpkin being the most representative of the approaching season as a acknowledgement to the sun, sand and golden tussock of the Canterbury region.
Social media was based around the idea of tiling up the campaign lockup and product collection showing on and off body shots. These were primarily used as organic Facebook and Instagram posts. An animated opening slide for stories was created to grab attention and then the product shown as individual shapable slides after.
Digital advertising was kept simple targeting customers who had previously looked at the season collection, existing customers or those showing an interest in similar brands. Facebook carousels proved to be an effective method of hitting this market segmentation.
