For ten months in 2020, I was part of a social media campaign for Lincoln, documenting the Aviator Black Label that was on loan from the brand. My original plans before COVID were to do a San Diego to Seattle coastal road trip and more, using the SUV as a perfect platform to shoot more lifestyle work with talent, but thanks to the lockdowns that followed weeks after taking delivery of the vehicle, I had to pivot directions. Ultimately I settled on a handful of solo day trips from Los Angeles, and one week-long trip to Wyoming with friends. While the direction of my original grand vision shifted dramatically, I still did my best to over-deliver what was needed for the project, and ended up with... a fair few images. I've included some highlights, and LOTS of frames from the Instagram Stories I created to recount the adventures.
Client: Lincoln
Photography + Post-Production: Webb Bland
