This was an extensive project that lasted one year throughout my studies for my most recent educational degree. This project was a complete rebrand of a particular company. The company that was chosen was Schnebly Reland’s Winery & Brewery, an exotic tropical fruit wine company. The new direction that was chosen for the rebrand was to target a younger demographic that the exotic tropical fruit wine industry was attracting. The rebrand included website, social media (facebook, twitter and instagram), billboard, magazine, electronic newsletters and radio advertising.
Here is an animated video of the static project book that was created.