// About LA Thieves
Los Angeles Thieves (short: LA Thieves) is an american professional Call of Duty League esports team owned and operated by 100 Thieves.
The current roster consists of Temp, Slasher, TJhaly, Kenny and Drazah.
// Objective
The objective of this project is to practice adapting to an already established brand identity (created by Seso).
// Goal
My goal was to invent new characteristics that sets LA Thieves apart from 100Thieves. Why?
The fans/viewers should be able to distinguish the two brands while scrolling through social media.
In order to achieve this I implemented design elements that remind the viewer of Los Angeles and form a connection between the brand and its location.
// Moodboard
// Roster
// Welcome
// Atlanta Home Series Schedule
// Matchday
// Match Result
// Happy Birthday
// Matchday (2nd version)
// Welcome (2nd version)
// Happy birthday (without stickers)
