HYON PARK's profile

PUMA KREATURES

Apparel
PUMA KREATURES

Season_ AW20 / SS21
Project Type_ Totally New 


Product design_ Hyon Park
Colour and material_ Hyon Park
Product management_ Emmanuelle Virgile, Lois Ash
Product development_ Ben Le, Karys Tran, Alian Dai, Ricky Hung, Dave Dung

PUMA KREATURES (a.k.a. PUMA Fashion Rebel) is a quadrilogy series of PUMA WOMEN inspired by hybrid-mythical creatures and PUMA's archive. It has been presented first with a low-profile runner "Kyron" in AW20 then continued with three more silhouettes including one of the key seasonal marketing shoes "Hedra" in SS21.

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PUMA KREATURES
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PUMA KREATURES

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