Design work for Grace Espresso, a cafe located at Loft@Nathan, at Nathan Road, Singapore
The brief: to create a series of designs based on Matthias Media's gospel resource, Two Ways to Live (with permission from Matthias Media) using a similar colour scheme to the Netflix series "Hilda".
Design series includes: Logo, postcard, loyalty card, and installation artwork (artwork was not used by the client in the end)
Logo Design
The logo design is based on Box 1 of Matthias Media's "2 Ways to live", showing an ideal and peaceful world under God's rule.
The logo design is based on Box 1 of Matthias Media's "2 Ways to live", showing an ideal and peaceful world under God's rule.
Final logo design
Black and white logo
The client also wanted a postcard to distribute to customers. The postcard would contain the framework of "2 Ways to Live", with the same requirements for colour and style as the logo.
First draft of 2 Ways to Live postcard - reproduced and redesigned with permission from Matthias Media
Final design for "2 Ways to Live" postcard, produced with permission from Matthias Media
As the cafe gained popularity and a following of regular customers, a need arose for a loyalty card, designed to be printed in monochrome on kraft paper.
Loyalty card design for regular customers - front
Loyalty card design for regular customers - back
The initial cafe concept included counter space for a coffee experience, where customers could smell the different coffee beans used by the cafe. This installation was eventually scrapped and the artwork was unused.
Unused artwork - coffee bean and flowers intended for an installation that was cancelled
