Brief: Create brand extension for Whiskas to sit in a luxury market.
Process: Whiskas Pampur Cat Hotel aimed to buy into the third largest industry in Australia; pet–care, and offer a more premium experiencefor customers. Pampur is the four seasons of the cat world it is designed to speak directly to cat owners in their own language. The design is warm, open and a little bit cheeky. Completely cat owner savvy, the hotel runs a shuttle bus to and from the hotel.
Process: Whiskas Pampur Cat Hotel aimed to buy into the third largest industry in Australia; pet–care, and offer a more premium experiencefor customers. Pampur is the four seasons of the cat world it is designed to speak directly to cat owners in their own language. The design is warm, open and a little bit cheeky. Completely cat owner savvy, the hotel runs a shuttle bus to and from the hotel.
Membership Card
Whiskas Pampur Cat Hotel App allows you to check in on your loved one while abroad.
Advertisement Campaign features the 3 promises of Whiskas Pampur Cat Hotels. Stay: being the service provided, giving your cat's a hotel room. It also has a cheeky double meaning, since cats aren't known as trainable. Class: is the quality of service, top of the line luxury for your cat and Rest: being the comfort and care that goes into the service as a whole.
Cats can be delivered to and from the Cat Hotel in one of these cars.
Total convenience and privacy for your cat.
Total convenience and privacy for your cat.
