• Add to Collection
  • Tools Used

    Tools

  • About

    About

    The redesign process for the outdated website was driven by two main aspects: emphasizing diversity without creating noise or clutter, and simpli… Read More
    The redesign process for the outdated website was driven by two main aspects: emphasizing diversity without creating noise or clutter, and simplifying the shopping process even on mobile devices. Our first task was to refresh the visual identity: we started by substituting the old and worn burgundy for a fresh, new and vivid red color. After that we introduced the Gotham font to get some flexibility for our leads. Read Less
    Published: