Lamborghini
Connected app
You buy a Ferrari when you want to be somebody.
You buy a Lamborghini when you are somebody.
You buy a Lamborghini when you are somebody.
This quote from Frank Sinatra says it all. A Lamborghini is not the obvious choice when buying a supercar. It's extreme, loud and definitely not easy to pull it off. Between the owners and Lamborghini there is an elective affinity that makes their relationship special.
We partnered with Lamborghini to create a bridge that connects owners, the car and the brand world in a unique experience available only on their phone. The new Lamborghini connected app (Lamborghini Unica) became the first automotive app to combine all the brand experiences, from remote controls to the car catalogue to brand events to collecting services, all in one single app.
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Year: 2019
Agency: AKQA
Role: Interaction and Design Lead
Role: Interaction and Design Lead
